Published: May 24, 2023

The Omnichannel Guide to Retention & Loyalty

The high expectations placed on you as a marketer never cease. Customers continue to raise the bar higher for meeting their demands. Economies continue...

Published: Nov 15, 2023

Emarsys London Power To The Marketer Festival 2023 In Association With Vogue Business

Emarsys London Power To The Marketer OD Emarsys celebrated the Art and Science of Marketing with Vogue Business in London, October 2023. Global...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: Aug 10, 2023

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...

The Marketers Guide to International Marketplaces

The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are...

Going direct-to-consumer: how brands are making ecommerce work in 2022

COVID has turned business-as-usual upside down, nowhere more so than the world of ecommerce. The pace of change has been nothing short of astonishing....

Increase Your Productivity with DocuSign for Office 365

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses and consumers within Microsoft applications,...

The Sales Exec's First-Quarter Incentive Compensation Checklist

Business experts and analysts love to compare fiscal quarters to those of a football game. So there is plenty of advice out there on how you can “save...