Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: Apr 13, 2023
Published: Apr 13, 2023
2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Apr 17, 2023
Venmo Behavior Study
The Venmo Behavior Study explores valuable insights for merchants to consider to reach a broader audience including Venmo customers' financial habits,...
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Published: Apr 13, 2023
The 2023 Restaurant Industry Forecast
In a world impacted by economic uncertainty and labor shortages, restaurant marketers have a slight advantage when compared to other industries. Previous...
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Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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How to Write Push Notifications that Engage & Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel for marketers to encourage app engagement and...
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50 Exceptional Digital Experiences
Dynamic, scalable and engaging — but you already knew that about webinars. What you didn’t know is that webinars are also flexible enough to...
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How Huuuge Games Boosts Performance and Saves Time with Appsflyer’s Master Api
Huuuge Games is a mobile games developer and publisher. The company’s development efforts have focused on the fast-growing multi-billion dollar social...
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B2B Marketer’s Guide to Optimizing Customer Experience, from Acquisition to Advocacy
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should...
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Why website personalization matters Lars Birkholm Petersen, Sitecore
There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious...
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Published: Jan 24, 2023
Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves.
Many marketing professionals...
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Published: May 24, 2023
The Omnichannel Guide to Retention & Loyalty
The high expectations placed on you as a marketer never cease.
Customers continue to raise the bar higher for meeting their demands. Economies continue...
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Sitecore CMS implementation best practices | v2.0 Technical best practices for implementing Sitecore CMS in your website
Sitecore CMS is an extensive Web Content Management (WCM) platform. It offers reduced IT expenditures, a streamlined content lifecycle, and a return of...
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