Marketing Technology

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Salesmanago
Published: Jan 24, 2023

The Ultimate marketer’s guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McKinsey....

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EY
Published: Jan 11, 2023

The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth
Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...

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Selligent by Marigold
Published: Jan 26, 2023

Relationship Marketing Guide: Create the customer relationships that last
TO DISCOVER IN THIS GUIDE : With the recent drive towards consumer privacy over the last decade, things are changing for marketers. As the world...

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Adobe Workfront
Published: Sep 21, 2022

The marketer's guide to moving with agility
About the Guide So fast and agile, it hardly feels like work management. There's nothing more stifling to the success of a marketing team...

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Adobe
Published: Feb 02, 2023

2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities, where the way we engage in digital spaces is...

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Salesmanago
Published: Jan 24, 2023

10 success stories of World's largest brands implementing Customer Engagement Platform

Working with market leaders, we create unique implementations that help us boost their sales results and at the same time improve the Marketing Automation...

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Adobe Workfront
Published: Sep 21, 2022

Mixing agile and waterfall
About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with an Agile approach to their workflows. And...

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Adobe Workfront
Published: Jan 06, 2023

Tomorrow's CMO: Marketing's generation of change
About the Guide  Following the most challenging period in business history, the next generation of CMOs is determined to shake up the marketing...

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Adobe Workfront
Published: Nov 30, 2022

Surpass the competition in financial services with complete and seamless collaboration
In 2020, the financial services industry was forced into a sudden acceleration of digital transformation following the start of the COVID-19 pandemic....

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Adobe Workfront
Published: Jan 06, 2023

The Future of Creative Experiences

About the Report Creative obstacles and opportunities in an evolving workplace. We surveyed 400 US-based creative professionals to find out how...

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PayPal
Published: Jan 20, 2023

Reimagine Travel: The Customer Journey
Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure travel, and there’s been a strong rebound...

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Adobe Workfront
Published: Nov 30, 2022

Exceed Expectations as One Connected Team
The financial services industry has recently faced a significant shift towards the demand for digital services and engagement. A recent study shows that...

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Selligent by Marigold
Published: Nov 22, 2022

Omnichannel Loyalty
For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain. It shouldn’t be, especially when a successful...

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Rudderstack
Published: Jan 27, 2023

The Definitive Guide – Replace Google Analytics
This guide gives you the breakdown on warehouse-first analytics, why it’s the trustworthy, efficient, and scalable solution over Google Analytics,...

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