Marketing Strategy | IT Corporate

Published: Sep 22, 2023

Use Messaging to Maximize Your Ad Spend

If you’re not executing on that digital ad spend with the right strategic approach, that massive spend might not get you the return on investment...

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: May 24, 2023

MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal

Plan, Write, & Manage a Successful Proposal If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...

Published: May 24, 2023

6 Pillars Powering Cross-Channel Personalization

The days of status quo, one-size-fits-all marketing are over. When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...

Published: Nov 23, 2023

8 MUST-ASK QUESTIONS FOR: Agencies & Enterprise Brands Evaluating Influencer Marketing Platforms

Influencer marketing has gone from a mere fling to a full-blown love affair in the C-suite. This is primarily thanks to the rise of social content creators...

Published: Jun 02, 2023

4 Steps for Better Relationships, Retention and Revenue

Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...

Published: Jun 02, 2023

How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...