Gamifying the Shopping Experience
There’s so much going on in retail at the moment: online, mobile, CX, metaverse, NFTs – the list goes on. Something that consistently appears...
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Published: Apr 13, 2023
Published: May 12, 2023
The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...
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Published: May 16, 2023
Australia & New Zealand Consumer Trends Index 2023
Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...
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Published: Apr 13, 2023
Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: Mar 28, 2023
Leadership trends report: Global app development roadmap
Digital leaders need to keep pace as new technologies are adopted across the enterprise, but today most app developers spend too much time maintaining...
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Published: Apr 25, 2023
Reimagine Checkout: Elevate the Experience
New technologies – like virtual reality and artificial intelligence – are redefining the shopping experience. Businesses are beginning to hone...
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Published: May 30, 2023
A Guide to Engaging and Connecting with Your Audience
Maximizing the Potential of Video CloudTechnology for Brands
As the use of video continues to grow in the digital age, businesses are facing...
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Published: May 26, 2023
Video Marketing Trends to Watch in 2023
As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...
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Published: May 12, 2023
Integrate, power up workflows, and create better content
In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...
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Published: Apr 13, 2023
2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: Jan 11, 2023
The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth
Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...
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Published: May 12, 2023
More than a DAM—a dynamic content engine.
Read More Than a DAM — a Dynamic Content Engine to learn how Adobe Experience Manager Assets helps your teams:
Streamline review...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: May 16, 2023
The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
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