Market Research Whitepapers

Published: Apr 13, 2023

Relationship Marketing

It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...

Published: May 16, 2023

Australia & New Zealand Consumer Trends Index 2023

Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...

Published: May 26, 2023

Video Marketing Trends to Watch in 2023

As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...

Published: Jan 11, 2023

The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...

Published: Apr 13, 2023

2023 Consumer Trends Index

In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...

Published: Jan 11, 2023

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...

Published: May 12, 2023

Integrate, power up workflows, and create better content

In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...

Published: Mar 28, 2023

Leadership trends report: Global app development roadmap

Digital leaders need to keep pace as new technologies are adopted across the enterprise, but today most app developers spend too much time maintaining...

Published: May 16, 2023

Engaging Consumers

Acquire unknown consumers, engage your current customers and expand your knowledge of their wants and needs by collecting zero-party data at scale. With...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Published: Apr 28, 2023

How to secure your business with the Content Cloud

Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million,...