2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities, where the way we engage in digital spaces is...
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Published: Feb 02, 2023
Published: Jan 26, 2023
Relationship Marketing Guide: Create the customer relationships that last
TO DISCOVER IN THIS GUIDE :
With the recent drive towards consumer privacy over the last decade, things are changing for marketers. As the world...
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Published: Jan 04, 2022
Email marketing: a success story for a startup
If you are an owner of a startup or a small business idea, chances are that you would need to market your brand and, believe it or not, email marketing is...
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Published: Oct 28, 2021
The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations. The pandemic has played its part with the acceleration...
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Published: Aug 23, 2022
Four Strategies for Using Conversational AI to Optimize Customer Experience and Outcomes
When the pandemic disrupted every aspect of business and life, telecommunications became nearly as important as electricity to many consumers. In fact,...
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Published: Jan 21, 2022
The Three Customer Service Megatrends In 2021: Post-Pandemic Customer Service Excellence
The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer experiences and to eliminate repetitive tasks....
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Published: Mar 14, 2022
How to Measure Campaign Effectiveness
Search for “campaign effectiveness” in Google, and you’ll see that a lot of people are asking what campaign effectiveness means and how...
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Published: Oct 14, 2022
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms....
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Published: Jun 01, 2022
Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in
any business. It drives loyalty, customer retention and,
by extension, revenues and profits....
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Top Regional Bank, Case Study
Leading Bank Stops Automated Fraud.
Banks and financial institutions focus on driving digital innovation to increase growth and provide...
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Published: Dec 21, 2021
How to evaluate a distributed marketing platform
When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments,...
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Published: Jan 21, 2022
AI and other intelligent technologies: 3 strategies for transforming customer experience
Intelligent technologies power great customer and employee experiences.
Artificial Intelligence (AI) and other intelligent technologies can...
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Published: Dec 21, 2021
20 Important Benefits of Social Media Marketing Every Business Should Know
Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated.
Read now to find...
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Published: May 30, 2022
How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement
Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar...
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