Push Notifications: What They Are, How They Work, and Why They Matter

Published by Braze

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage with customers via mobile devices, push notifications have expanded. They have become an integral part of everyday technology and are available on smartwatches, desktop, and mobile web browsers. Push notifications have been shown to drive engagement, helping brands develop, sustain, and retain customer relationships over time.

Download now to understand what push notifications are, how you can utilise them, and why they’re important.

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Related Categories Customer Relationship, Collaboration, Technology, Segmentation