Push Notifications: What They Are, How They Work, and Why They Matter

Published by Braze

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage with customers via mobile devices, push notifications have expanded. They have become an integral part of everyday technology and are available on smartwatches, desktop, and mobile web browsers. Push notifications have been shown to drive engagement, helping brands develop, sustain, and retain customer relationships over time.

Download now to understand what push notifications are, how you can utilise them, and why they’re important.

Download Now


Required fields*

Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email

Related Categories Customer Relationship, Collaboration, Technology, Segmentation