Today’s consumers are shopping online more than ever. Digital commerce increased 76 percent YoY in June 20201, and many of those purchases are direct from manufacturers. It’s no surprise, then, that B2B companies are entering the direct-to-consumer (D2C) market in growing numbers. It’s both a new source of revenue and a great way to understand how people use their products and how they can be improved.
And the opposite is also true: a growing number of consumer-focused companies are getting into B2B commerce. In the US, online B2B sales are more than double online retail sales, and business-to-consumer (B2C) companies want a piece of it.
This eBook identifies five reasons to choose a hybrid commerce platform that combines strong B2B and D2C functionality.