With the emergence of next-generation smartphones and handheld devices in the late 2000’s, eCommerce broke free from the desktop. Complimented by technologies including responsive web design and native apps, mobile commerce was soon embraced by consumers on a global scale. This technological revolution resulted in a dramatic transformation of traditional business models within a very short time.
Today, mCommerce is a daily fixture in the lives of millions, and yet today’s most prevalent mobile experience technologies are limited in scope. Slow speeds, subpar user experiences, and dated functionality have prevented businesses from tapping mobile’s full potential.
This educational primer explains the essentials of progressive web apps and how this emergent technology is actively transforming how merchants are shaping the mobile