Typography Matters: How science can help you master the art of typeface selection.

Published by Monotype

In the world of design, every detail matters. As a creative, you understand that the choice of color, shape, and layout can make or break a design. But what if we told you neuroscience could help you choose typefaces more confidently? 

Since 2021, we’ve been researching the hidden power of typefaces and how they can evoke emotions, influence perceptions, and even shape brand identities. In this eBook, we’ll delve into the science behind why certain typefaces resonate, the challenges of adapting designs for different regions and languages, and how you can bring it all together to better leverage type in your work. 

Download our free eBook to discover:  

  • How to harness the emotional influence of typographic attributes  

  • Linguistic and cultural considerations per region and how they impact type choice  

  • How to choose type that matches the emotional tone and needs of a project brief 

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