In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new, relevant, and highly personalized experiences at every click. And they must continually create new assets at breakneck speeds. It’s a never-ending challenge. Yet it’s just one of many that brands face.
A survey by IO Integration found that the top two challenges for creative operations on marketing teams are 1) lack of workflows and processes and 2) bottlenecks and wasted time—which often result from outdated practices.