Integrate, power up workflows, and create better content

Published by Adobe Workfront

In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new, relevant, and highly personalized experiences at every click. And they must continually create new assets at breakneck speeds. It’s a never-ending challenge. Yet it’s just one of many that brands face.

A survey by IO Integration found that the top two challenges for creative operations on marketing teams are 1) lack of workflows and processes and 2) bottlenecks and wasted time—which often result from outdated practices.

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---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

What are the top challenge(s) in your organization that stop you from scaling your content to support personalised customer experiences? *

Overburdened teams and staff burnout

Lack of effective tool for project and resource planning

Manual / fragmented workflows in content creation, review and approval

Absence of centralized Asset repository leading to content wastage and brand inconsistency

Inability to deliver optimized content across channels

Lack of insights in content and campaign performance

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Related Categories Cross Channel, Marketing Strategy, Digital Marketing, Collaboration, Technology, Measurement, Content Marketing, Content Marketing, Marketing Strategy, Digital Marketing