Monotype
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What creative leaders need to consider in a brand refresh.

Published by Monotype

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief, and you have a team call coming up to go over the project guidelines. It’s an exciting challenge, but you’re not sure where to begin.

You’re hung up on the fact that the brand design needs to resonate with customers, while also having longevity to meet customers where they might be tomorrow. You’ll need to create the project from the customer’s perspective – but how do you do that?

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