A CRM system touches every part of your business. It is one of the most critical enablers of your business growth: So, selecting the right one for you is something that deserves careful consideration.
You need to be able to both acquire customers and to retain them across the many phases of their business growth. That means developing meaningful relationships that will maximize the lifetime value of those customers to your organization.
Today customers expect their vendors to be able to provide customized communications and offers that align with their individual needs. As we move into the cookie-less world, you can only deliver these personalized services by ‘joining the dots’ of your first-party data – regardless of the system in which they happen to reside.
If you are looking to upgrade your CRM capabilities, here are five things that should guide your thinking together with a brief look at the solutions to these challenges.