We’ve all heard the call to be more omnichannel in the way that will win, serve, and retain customers — especially as customers become more fluent across media and devices. But does an omnichannel approach contribute to business drivers like revenue growth, loyalty, and improved
customer experience? What makes the difference between companies that do omnichannel well compared to those that don’t? And how do you become a firm that grows faster and has happier customers than your competitors?
In May 2022, Emarsys commissioned Forrester Consulting to answer these questions.
Download now to discover more about the key findings.